My customer's hobbies are playing with their pets, if their pets are dogs then going out to jog with them, and many activities that involve their animals. They probably don't even drive a car or they probably do, my customer can be anyone who is as young as a 10 year old or as old as a 70 year old. Their favorite movie might be Hachi: A Dog's Tale with Richard Gere. My customer is anyone that owns a pet that should wear an ID tag. They can be parents, they can be college students, they can also be teenagers in high school or children in elementary. I feel that they are in an age between 15 and 35 mainly, but really they can be of any age.
What I have in common with my customer avatar is that we are both young adults who own pets that at a point didn't have ID tags and are looking for one and don't know where to get it. My avatar and I really like the company of animals, enjoy playing with them, and can't wait to get to them when we're away. I don't think that this similarities are a coincidence because its something we might share with many other people.
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