Idea Napkin No. 1

1) My name is Nicolas Cronenbold and I'm an international student from Bolivia, which is in South America. I'm currently in my home country but I am in Gainesville for both the fall and spring terms. Some of my talents include playing soccer, racing in rally cars here in Bolivia, and helping out in the family business. I have lived out of my country for a total of 4 years and during that time I have lived in Austin, Tx. Miami, Fl. and Gainesville, so I know some big cities in the U.S. I see this business as a nonprofit organization. If I were to start it would take a lot of my time off my hands. On the other hand, I see it as something that needs to be done. After covering all my costs I would like to donate the money raised towards animal shelters here in Santa Cruz, Bolivia. 

2) My product is a pet tag that you can attach to your pets collar. In this tag I would imprint the pet owners information so if the dog escapes and gets lost, anyone can grab the animal look at the owners info and easily get in contact with the owner. This is a very simple and convenient idea, actually no one in my home town sells this and you can see a plethora of strays in the streets every day. There isn't a place were you can get tags for your animals here in Santa Cruz, Bolivia. 


3) All my costumers have one thing in common, pets. To be more specific the group I am targeting is not the group that owns pets, but the group of people that own pets and actually care about them. So any person who has an animal that they care about and doesn't have a pet ID tag, that’s the person I'm targeting. 

4) If they care about their animal and they have $4 to spare, then they certainly will buy the product. 

5) There is no market for ID pet tags in my home town, so by starting this business I would be the first and only provider in the market. 

I believe that all these concepts fit together because I think I posses what is needed to start this project. My business is not something new and it isn't something that is hard to develop. Its just something that no one cares about in Bolivia, so that created and opportunity for me, everything that has to do with my project related to the love for animal a pet owner can have. I think that it all ties together nicely, there is a market for the tags, otherwise there wouldn't be so many strays in the streets, and "lost animal" signs all over the place.